Sunday, May 18, 2014

Struggling Pubs, Bars & Dance Club Ideas:

Checklist:

1.  Repaint exterior and interior of buildings with medium beige, khaki paint. It's a quick, more economical way to improve the property values. Reserve enough leftover paints to fix graffitti-ed areas on a regular basis. Enough paint to repaint the entire exterior twice per year should be reserved for vandalism/graffiti.

2.  Increase exterior advertisement with larger, well-lit new signs. Just get tattoo artists who are ex-felons to stencil and paint on all four side, at the top centers. This will save labor costs. Then, add solar-powered, exterior lights, instead of buying expensive light-up signs.

3. Install do-it-yourself, solar-paneling onto the roofs.

4.  Consider switching to a wood-fired oven pizzeria and organic, gourmet, buffet salad bar bistro and pub concept. You can make a higher daytime profit, give free food as a perk to the all-female, single mothers staff, and reduce crime by attracting the business lunch executives demographic.

5. For that, all staff can double as the kitchen and waitstaff for extra wages, including tips. Train them all on making the finest espresso coffee drinks, and fresh pizzas from scratch. That way, you don't get hit with an annual flu epidemic and have to close down for two weeks per year.

6.  You can also convert the ground floor to the takeout/takeaway/pub dining with UFC pay-per-view and the upper floor to the higher-priced menu, with an award-winning, fine wines list. That way, you can attract both demographics as you develop more regular patrons/customer base.

7.  Remove all badly-damaged asphalt parking lots and chain-link fencing. It's better for the rivers and streams to switch to graveled parking lots. Just get bulk, cheaper 1/4-inch blue gravel for the bottom layer. Then install a more attractive layer of the beige/light brown-colored 1-inch rocks on top of that.

8. Install higher-wattage parking lot lights to create a more appealing atmosphere and to discourage more vandalism/graffitti.  Solar-powered lights can be mounted cheaply into tall planters, made from refurbished, 8-foot high, concrete, construction tubes, with two feet circumference. Just paint them the same color as the building's exterior and fill them with construction sand. Create a straight border, instead of the chain link fencing.

9. For beige paint, choose either copper or bronze-colored exterior lighting/fixtures.

10. Get free, word-of-mouth publicity for the establishment by offering the entire space for charitable fundraising events, one entire weekend per month to the nearest PTA organization. You can also possibly get free advertising in their monthly PTA newsletters, which attracts a safer demographic, or customer base.

11. Check at local microbreweries to see if you can add your part-time staff as their seasonal, part-timers or day laborers. Also, see if you can get a bulk discount and free delivery fees of locally-made, hand-crafted, microbrewery beers to your establishment on a regular basis (every three months). That way it's fresher. Colorado is already renowned for Coors and for its' microbreweries.

12.  Use leftover beers to make artisan, handcrafted, wood-fired mini-baguettes for free appetizers. Your hungry customers will be more loyal if there's a longer wait for their orders.

13.  Order San Francisco's sourdough bread company's starter/yeast mixes. You can form this into sourdough bread bowls for the pub's lower-price point, hearty chowders and stews.

14.  The bread has to be made everyday at 5 am. That way it's freshly wood-fired, and not stale. Calculate seating spaces multiplied by one customer, and again multiplied per two hours of the total hours the establishment is open per day.  That number will change due to weekend extended business hours.

15. Excess bread can be donated each closing time, but remember to weigh it, and take a picture of it in bulk (all together) with a cell phone camera. Transfer that jpg/electronic file via a USB drive to your office computer database/spreadsheet.  That way, you can write it off for a tax donation. Remember, include dated, labeled jpg's, or electronic pictures of all donated pizzas and salads to your staff in this database also.

16. For the chowders, and stews in bread bowls, only use local, seasonal ingredients, as that saves money, time, and offers fresher ingredients. Paying for membership to the local CSA-run community farms may give you fresher, healthier, bulk-rate ingredients at a lower rate too.

17.  To save on the expensive UFC fees, consider combining/merging your business with your most loyal microbrewery. Pick one small business to lobby for a closer economic relationship with, and combine together in order to get cheaper UFC fees, plus more affordable health insurance coverage for your employees.  This way, you can advertise for one another also.

18.  Compare your health insurance rates with what's offered, for a higher deductible plan at ehealthinsurance.com's web site. Remember to account for the deductibles, co-pays, and co-insurance fees. Make a spreadsheet and comparison shop for only the highest deductible plan. You can supplement this by offering free Comfort Dental Gold Plans to your employees.

19.  Keep all your expenses for insurance, supplies, including your CSA orders and membership on one business account/credit card. Use a second, separate account only to consolidate all business-related debts into a tax-friendly, commercial property line of credit. That one will use your current, conservatively-assessed property value as collateral.

20.  Install three deadbolts per door, plus one wrought-iron window grate per window and a theft-resistant, biometric (finger-print accessible) cash vault to restrict loss prevention into one main office space with your non-wireless, standalone/non-internet computer system.

21.  Hire a small, security company, owned only by former, local law enforcement. They can negotiate a discounted price to do daily bank deposits in armored vehicles, and drive by the establishment every 4 hours, on a 24/7, 365-days schedule. They can also consult on securing your property, electronics and vault better. This will also protect your customer base's identity, so you can run a secure, well-stocked ATM machine for more profit on your establishment.

Also, you can offer safer credit card and debit card acceptance, which dramatically improves your establishment's reputation as a safer business, which is worth advertising via free local paper interviews.

22.  Remember, never keep more than $500 on the property at all times.  Make frequent bank deposits every single day, as you transition to creating a higher day-time profit by attracting the business executives lunch crowd, every day of the week.

23.  Check police auctions for a used, manual transmission armored vehicle. Bring along an ASE-certified, experienced diesel mechanic to check the truck, and give you a written labor and parts estimate for any needed repairs. Use that, when you make your bank deposits with your bouncers. Have at least four, armed bouncers, each with a concealed weapons permit, per bank deposit in that armored vehicle.

Two of them should be in the back, with the biometric, finger-print-accessible vault. None of their finger prints should be able to open the vault either. That controls the risk for internal loss prevention. Weekends should ideally be handled by the professional security company. This will prevent both car jackings and keep your employees safer.

24. Hire a CCIE in Security (reputable, industry-recognized, Cisco vendor-certified, information technologies senior-level engineer) whose also a federal government IT engineer to consult per-hour, on securing your wireless access point and credit/debit card transactions. They've undergone both the training and the extensive security background check, which saves you money in both internal and external loss prevention. Make sure your professional security company knows and personally recommends them to you. Ask them for a free written estimate, with the exact costs and labor, before hiring them to do any work for you.

***Check their prices on materials/equipment and read reviews, as IT equipment can also be purchased used. It doesn't need to be brand-new. The (possibly-used) biometric safe should be bolted down at all times, excluding transport time. It should be physically heavy, at least heavy enough to require 2 strong men to lift it onto a rolling dolly. Also, it needs to require at least a 24-digit, alphanumeric combination password/key, along with your finger-print verification to allow access.

25.  Run a national, criminal background on all your employees, including your bouncers and part-timers. Go all the way back to the time they were 14 years of age to present. Ask your professional security company for a bulk rate on that level of background checking. They'll need to call, interview and personally meet many people, not just run an internet-based security background check.

26. Install audio/visual wireless security/surveillance cameras, both interior and exterior to your establishment.  Definitely have them with clear views of:

Your ATM machine(s)
All cash registers
All wireless access points
All computer servers that connect to the internet/wireless networks
Kitchen areas: internal, external too
Bar areas: internal, external too
Pantries
Fridges
Freezers
All cleaning closets
All windows
All entrances and exits

Review them daily, twice per day, and personally for any criminal activities.

***Never rely soley upon your upper management staff's integrity/good character. Check yourself, personally, and twice daily, on your bank deposit totals. This will also protect you from employment liability, in case you need to streamline/reorganize your labor workforce.

***Have your professional security company fire and escort away any employees that you catch participating in criminal activities on your establishment. Have them personally witness, then, safely escort away and finally, sign notarized, witnessed affadavits regarding those fired employees. Never, ever confront/fire those employees alone, without your professional security company's assistance.













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